How to Upload Custom Audience to Linkedin
Editor's Note: This post originally appeared as a contribution on Social Media Examiner.
Wondering how to retarget your website visitors on LinkedIn?
Want to apply LinkedIn ads to accomplish your non-responsive email contacts?
LinkedIn Matched Audiences lets you lot deliver marketing messages based on website retargeting, account targeting, and email contact targeting.
In this article, yous'll notice how to target your prospects and customers using Matched Audiences on LinkedIn.
What LinkedIn Matched Audiences Can Do for Y'all
LinkedIn already provides a unique and user-friendly way to target members past visitor, industry, skills, titles, and more. Merely what if you want to accomplish the people you already know?
With Matched Audiences, you can retarget website visitors, market to contacts from your customer databases and marketing automation platforms, and reach decision-makers at target companies for your account-based marketing programs. Information technology's available for all LinkedIn advertizement products, including Sponsored Content, Sponsored InMail, and other advertising formats.
Here'south a closer look at the 3 new targeting capabilities for engaging key accounts, prospects, and audiences.
Website Retargeting
Website retargeting lets you lot market to LinkedIn members who have visited your website. You can easily define target audiences and deliver relevant advertizing content based on the pages people visited on your site.
Matched Audiences is an ideal advanced targeting strategy for always-on campaigns.
Account Targeting
Account targeting helps you reach decision-makers within your target accounts. Run account-based marketing campaigns (powered by LinkedIn data) and so upload a listing of target companies to match against the 8+ one thousand thousand Company Pages on the platform.
Contact Targeting
Contact targeting allows you to upload or integrate your contact lists. Build a customized audience by uploading your email address lists or connecting your contact management platform.
Now let's wait at how to use these targeting capabilities with your LinkedIn ads.
#1: Retarget LinkedIn Members Who Visited Your Website
LinkedIn lets you lot define specific web pages to use as the basis for your retargeting (for case, your homepage or Contact Us folio).
In Campaign Manager, you'll discover the Matched Audiences option on the targeting screen. Click Select to the right of Use a Matched Audience. Click Select to use website traffic to create an audience.
Next, click Create an Audience to Retarget.
So enter the URL for the web page you lot desire to retarget. To the left of the URL, cull a retargeting option from the driblet-down list:
- Select Exact if you want to retarget whatsoever LinkedIn member who visited the exact URL you lot provided. Use this selection merely if you have a specific static URL and never add anything to the end of that URL.
- Employ Starts With if yous desire to retarget whatsoever users who visited anywhere on the site that begins with the specified URL.
- Cull Contains if you want to retarget visitors to URLs that contain the specific string of characters.
For example, if y'all enter "thank-you" and select Contains, you'll retarget members who visited any page in the domain with "thank-you" anywhere in the URL. You can add multiple URLs with LinkedIn Matched Audiences.
After you click Save, you'll be prompted to gear up upwards your insight tag. The insight tag is a lightweight piece of JavaScript lawmaking that you need to place on your website to enable website retargeting and conversion tracking.
Tip: Leaving the site will go out whatsoever progress you've made so always remember to save your campaign.
If you lot've already placed a LinkedIn insight tag on your website, you can skip this step; however, remember that your website tin have but one insight tag at a fourth dimension. Copy the tag or send it to yourself and so you lot tin forward it to the appropriate website contact to implement the code.
To check the status of your website segments, click Tools and choose Matched Audiences.
Here you'll see all of your website audiences. Note that until you add the insight tag to your page, you lot'll see "Unverified" under Tag Condition. It tin take around 48 hours to get your domain verified.
Campaign Manager won't exist able to build any of the retargeting audiences until your domain has been verified, which tin can take about 48 hours. When you run across "Verified," that means your audition has gathered a minimum of 300 members; withal, it will continue to grow.
To add website audiences to your entrada, utilize the tab navigation to access your account and so open the campaign to which you want to add retargeting segments.
Click the Audiences tab, and and then under See Total Listing, you'll observe the website segments you've already created. Choose to include or exclude website segments.
Once your entrada goes live, it volition brainstorm to deliver as soon equally your website segment reaches 300 people and is verified.
Website retargeting helps continue your make top of mind for your website visitors. You tin set upwardly your campaign to run indefinitely so that anytime visitors come to LinkedIn, they'll come across your content.
#2: Achieve Employees of Your Target Accounts
The second type of Matched Audiences targeting is called account targeting. Account targeting is ideal if you're running business relationship-based marketing programs focused on reaching target accounts, as opposed to specific people in those accounts.
Navigate to the targeting page inside Campaign Manager. Annotation that choosing a location is always required. For case, if you lot want to run a global campaign, simply select all of the continents, as shown below:
If you want to refine your targeting and target employees or a specific company, you can employ the visitor name targeting and enter upwardly to 100 companies. To add more than than 100 companies, close out of this targeting method and whorl to the top.
With account targeting, you tin upload a listing of companies. Under Target a List of Accounts or Contacts, click Create an Audition.
Give your audience a name that's easily distinguishable. Yous can then upload a CSV file of up to 30,000 companies and match that list against companies on LinkedIn. Later on you upload your file, click Next.
Note that larger lists will take longer to process, but the maximum await time is about 48 hours. After you've uploaded your list, don't forget to whorl to the bottom of the page and relieve your progress.
To see the status of your match list, click Tools in the top-right corner and select Matched Audiences. Yous'll see a match on the dashboard below when your listing is available.
When you're ready to add your list to a entrada, navigate to your account from the pinnacle navigation and open your entrada. Click the Audience tab, and under See Full List of the target list accounts, select the list that you want to add together to your campaign.
If y'all gyre down further, y'all can add together other targeting options to your campaign, only be mindful of the calibration of your campaign. When you're finished, don't forget to click Save.
#3: Target Your Email Contacts
The third Matched Audiences targeting option is contact targeting. You can build a custom audience by uploading your electronic mail accost lists or using your own data from platforms like Marketo, Oracle Eloqua, and LiveRamp.
Upload a Contact List
To upload a list, select Matched Audiences from the Tools menu in the top-correct corner.
On the Uploaded List Audiences tab, yous'll run into a dashboard overview of all of your Matched Audiences targeting segments. Information technology volition include account lists, e-mail lists uploaded as CSV files, and email targeting segments from your marketing automation platform once you've set information technology up. Now you can click Upload a Listing.
Adjacent, choose Friction match Based on a List of Contacts and upload a CSV file. Hither are some tips for preparing your CSV file:
- Place email addresses under one cavalcade.
- Label the header row "email".
- Check spelling to ensure the matching process is every bit fast as possible.
- Remove all formatting for optional lucifer rates.
LinkedIn recommends at least 300 contacts (maximum 300,000). Keep in mind that larger lists will likely have better match rates.
Afterwards yous launch your campaign and LinkedIn matches at least 300 members, your campaign can begin delivering. Annotation that it may take upwardly to 48 hours to lucifer enough email contacts.
To run into the contact lists you lot've created, go to the Uploaded List Audiences tab. Here, you lot can view or add additional account and contact lists.
Utilize Information Integrations
At present, permit'south walk through contact targeting using information integrations. On the Uploaded List Audiences tab, click the choice to connect to a marketing automation platform.
Read the LinkedIn program terms and click Adjacent to agree to them.
You'll then run across a public key and a secret key. You'll need to add together these keys to your marketing automation provider's platform. Click Larn More to admission the assistance center where you'll notice out which marketing automation platforms are supported, along with detailed setup instructions for each ane.
Once you've successfully fix up the API keys inside your marketing platform, it typically takes about 48 hours before your campaign segments announced. Recollect that any updates to email lists must be done through your marketing automation platform.
Link the API keys to your contact management platform (Marketo, Oracle Eloqua, or LiveRamp).
Marketing automation integration lets you reach prospects y'all already know on LinkedIn to share relevant content and grow your business concern.
LinkedIn's Matched Audiences helps you close the gap to deliver true full-funnel marketing. It allows you to reach your target audiences throughout the customer life cycle, from awareness to lead generation to customer retention and win-dorsum.
Acquire more about how to use LinkedIn Matched Audiences for your own marketing efforts.
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Source: https://www.linkedin.com/business/marketing/blog/linkedin-ads/how-to-use-linkedin-matched-audiences